Ad Council
www.adcouncil.org
The Ad Council is the organization behind public service announcements. Information concerned primarily with efforts of the Ad Council.
Ad Critic
www.adcritic.com
Visit this site to keep current on the latest advertising campaigns. Covers television, politics and movies. Look up contact and filmography of directors and producers. Site is graphic-intensive and may require downloading additional software to view ads.
Adflip
adflip.com
Archive of print ads. Search by decade, product category or publication.
Advertising Media Internet Center (AMIC)
www.amic.com
Links to a variety of good articles in areas such as Web site advertising, the latest news and gossip, and links to organizations such as the Advertising Research Foundation and the Community Action Network. Has many offerings in a variety of areas and good connections to organizations. Users must fill-out free registration to access some of the articles and data. Look to the Ad Data page for advertising and marketing statistics.
Advertising World
advertising.utexas.edu/world/
Probably one of the most comprehensive advertising websites. The University of Texas at Austin's Advertising Department has pulled together an incredible number of advertising related links and provided at least a one sentence summary for each.
AdWeek Online
www.adweek.com
AdWeek Online looks at the world of advertising and marketing, with daily headlines and a selection of weekly features from the AdWeek, Brandweek and Mediaweek magazines. Sections of particular interest include IQ Interactive, which has a wealth of news, interviews and in-depth features for online marketers; Creative Coverage, which offers critiques of ad campaigns and a "best spots of the month" feature; and Culture Trends, which charts U.S. box-office grosses, European music sales and other statistics.
American Marketing Association
www.marketingpower.com
The AMA is the largest and most prominent association for marketing professionals. This site outlines AMA's resources. Users can examine announcements, classifieds, professional development programs, and the association's various publications. Members can access an online database of marketing topics. Academic SIGs provide opportunities for continuous interaction with others in the field of marketing. SIG facilitates opportunities for networking, sharing ideas, discussing problems and keeping up with new findings. It also provides members with unique opportunities for professional advancement and contributions to the field.
B to B
www.btobonline.com
More than a journal, BtoB on the Web provides features like a searchable directory of top advertisers, a web price index and the editor's picks of best Internet resources.
BrandEra.com
www.brandera.com
Billed as "The Marketer's Marketplace: Where marketing needs find creative solutions." Advertise a job, look for a job, buy stock images and participate in discussion board.
Business 2.0
www.business2.com
The result of Business 2.0 combined with Fortune's eCompany Now magazine, this site covers ebusiness, marketing and technology through coverage of current news and articles and resource guides to web sites.
Claritas
www.claritas.com
Claritas is a fee-based provider of a variety of demographic information. However, users can access selected free data through registration. Click on the Free Info link to gain access to the PRIZM and MicroVision lifestyle groups based on zip codes demographics.
ClickZ Today
clickz.com
ClickZ Today provides the latest information, techniques and advice to help create the ever-changing face of online advertising - the fastest growing marketing sector on earth. Ability to search archives by author or subject.
Cyber Atlas
cyberatlas.internet.com
Offers coverage of the current trends in Internet advertising, commerce, demographics, market size, and several buzzword areas. A good overview of the Internet as a marketplace with easy-to-understand content and links to relevant resources.
Emergence of Advertising in America: 1850-1920
scriptorium.lib.duke.edu/eaa
Duke University created this award-winning website based upon its John W. Hartman Center for Sales, Advertising and Marketing History. Collections include: ephemera, broadsides, advertising cookbooks, and Kodakiana.
globalEDGE
globaledge.msu.edu/ResourceDesk/
A product of MSU-CIBER, the globalEDGE contains, or provides links to, vast amounts of international business and markets information. Begin research at the Resource Desk.
KnowThis
www.knowthis.com
KnowThis.com's Marketing Virtual Library organizes marketing links over a broad range of topics. The creators provide topic descriptions and each link contains a brief summary. Site is searchable.
Journal of Marketing
www.ama.org/pubs/jm/index.asp
Journal of Marketing provides the marketing community with original research on all aspects of marketing. Online edition includes editorials, author biographies, executive briefings and book reviews. Full-text of articles available only to AMA subscribers.
Marketing Click
www.marketingclick.com
MarketingClick provides a broad scope of information about critical issues in marketing via access to several marketing related online journals. These titles include: Catalog Age, Direct, Operations and Fulfillment, Promo, and Special Events.
The Marketing Resource Center
www.marketingsource.com
Created by the Concept Marketing Group Inc. Much of what they offer is fee-based, but check out the Articles Library for good, practical advice and information.
Marketing Today
www.marketingtoday.com
A comprehensive site addressing current issues in marketing, e-marketing, and promotion. User has access to full-text articles and statistical data relevant to marketers.
McKinsey Quarterly
www.mckinseyquarterly.com
Free registration grants user access to full-text articles and industry reports.
Newspaper Association of America
www.naa.org
Full of useful information about newspaper circulation and advertising.
Research Resources
advertising.utexas.edu/research/Topics.html
Another product of the University of Texas at Austin's Advertising Department, this page focuses on research resources. Look here for bibliographies, dictionaries and style guides.
Reveries.com
www.reveries.com
"What drives marketing people." Full of articles about and interviews with marketers. Useful for the background information about marketing products.
Sales and Marketing Executives International
www.smei.org
The Resources link features thousands of articles in categories such as database marketing, media and promotion. Resources also houses scores of links to marketing-oriented journals, organizations and academic Web sites, plus an audio collection of speeches from a variety of executives. Non-members have access to most resources for 30 days or 3-4 accesses before being locked-out.
Return to the academic.emporia.edu/abersusa/835/projects.htm.
Copyright 2007 Heidi Blackburn. Send comments to hblackbu@emporia.edu. All rights reserved. Webpage created: November 28, 2007.