Pete & Mac's is a recreational resort for pets.  They offer daycare and extended vacation care for your pet as well as grooming, massage and also carry a full line of pet supplies.  Their mission to the customer is "to place your family member in an environment that provides clean, controlled, secure fun and loving care".  This business must satisfy two customers - they must first sell their services to the owner of the pet making them comfortable about leaving the pet in their care.  Then they must treat the pet kindly or the pet's unhappiness will be evident.
     Dogs and cats can receive special services such as massage.  Pete & Mac's has a Certified Animal Massage Therapist available for a therapeutic massage.  Owners may request a massage for physical conditions like increased circulation, muscle soreness, or to grow a healthier coat.  Stress and anxiety in the pet can also be reduced by physical massage.

http://www.petemac.com 
 

     Ryder TRS is a light commercial truck rental business offering local and long distance moving services.  With 3500 dealers participating in nationwide coverage, a convenient location is not far away.  Ryder rents only the newest Ford and GMC trucks and their 24' truck is the largest in the industry.  They boast they provide professionally serviced and maintained trucks to ensure the customer receives a reliable truck for their move.
     The truck rental business has a few major competitors and they must stand out above them. They must offer well maintained rentals, charge fair prices, and have good customer service before and after the move.  Reputation is very important in this business and word of mouth can hurt or harm the business.

 http://www.yellowtruck.com 
 

     Hy-Vee Food Stores are employee owned drug and grocery stores.  A typical store also offers catering, floral services, film processing, a video department, dry cleaning, postal services, and a eat-in cafeteria.  With this variety of services the customer can make Hy-Vee a one-stop shopping experience.  Everyday prices at Hy-Vee are competitive, additional savings can be found in weekly grocery specials as well as non-advertised in-store values.  Customers are valued and store personnel is always friendly and helpful.  The stores are adequately staffed to eliminate waiting time for the customer.
     Hy-Vee has an outstanding policy that offers the customer full refund price if their scanner enters the incorrect price.  This policy keeps store managers and personel very concerned about their electronic pricing system and customers happy if they get an occasional item free.

 http://www.hy-vee.com