SERVICE STRATEGY



JCPenney dedicates itself to satisfying the needs and expectations of their customers. They offer fashion and basic apparel, accessories, and household furnishings in a customer-friendly environment in their stores, catalog, and on the internet.

They seek to provide their customers with timely and competitive selections of fashionable quality merchandise at a good value. JCPenney is known for selling quality merchandise at a reasonable price compared to their high price competitors.
 
 
 
 


 
 

Commerce Bank operates from more than 300 locations and over 350 ATM's within the communities in Missouri, Kansas, and Illinois. Commerce traces their origins back to Kansas City in 1865. Since that time, Commerce has been serving individuals and businesses through the delivery of services through three major business lines: retail, investment, and commercial.

Commerce Bank's mission is to be accessible, offer solutions, and build relationships. Commerce Bank is one of the few large banks that still offers free checking. They also have online banking, so customers can conveniently access their accounts without leaving the house or picking up the phone.
 
 
 
 


 
 

Applebee's is the country's casual dining leader with restaurants in 49 states. Applebee's considers themselves to be your neighborhood bar & grill, serving your neighborhood favorites.

Applebee's menu varies slightly from region to region, but for the most part you always know what to expect when you go to an Applebee's. They are known for having friendly service, good food at a reasonable price, and a good family atmosphere.
 
 


Submitted by Shannon Schuman